AEO vs SEO vs GEO
Direct Definition
SEO is Search Engine Optimization (links). AEO is Answer Engine Optimization (direct answers). GEO is Generative Engine Optimization (brand presence within generated outputs).
The Shift
The shift is moving from the burden of discovery being on the user (Search), to the burden of compilation being on the engine (Generative/Answer). Your strategy must align with compilation.
Required Reading
Asset Implementation FAQ
Q: Which is best?
A: They work in sequence, but AEO is currently the largest gap in most business strategies.